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Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!

想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。

You must make a marketing difference. You need a strategy. You have to be distinct.

你做一份与众不同的营销计划。你需要策划好，有清楚的。

So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.

那么，你该如何从激烈的竞争中脱颖而出呢?这是长远而又需要考虑周详的计划，并且是从你的营销计划开始的。

There are several key factors you must identify to make your marketing plan a strong one:

要想使你的营销计划出色的话，几点是考虑的关键：

1.Who are your potentialcustomers?

你的客户是样的群体?

2.What's the most effective way to inform your potential customers?

哪种可以最的将信息传达给你的客户?

3.What do your customers want?

你的客户有样的需求?

4.How can you position your product/service in an appealing manner?

你怎样以吸引人的展现你的产品/服务?

5.Look closely at your target market. What's their age, sex, profession, income level, educational level and residence?

近距离观察一下你的市场。的年龄，性别，职业，收入，教育程度，居住地等。

If you're selling $70,000 vehicles, it really is a waste of time to target an audience who's making minimum wage. Sure, they may come by the dealership and test drive the car. But will they be able to afford the payments? It may sound like a cold way to approach your marketing strategy but, after all, you're in business to make money.

你向低薪人群推销70,000美元的车，那样做只是浪费。当然，会来汽车代理商店试车，负担得起吗?也许这听起来像是以冷酷的你的营销策略，你毕竟也只是想赚钱而已。

Learn all you can about your competitors:

尽多的学习你的竞争对手：

1.Who are your nearest direct and indirect competitors?

离你最近的直接对手和间接对手是谁?

2.What are their strengths and weaknesses?

的优缺点是?

3.Analyze market research data.

分析市场调查数据。

Now compare your product/service to your competition:

接下来将你的产品/服务和你的竞争对手对比一下：

1.Is there a demand for your product/service?

你的产品/服务有市场需求?

2.What are the similarities and differences between your product/service and the competition?

你和竞争对手的产品/服务有相似点和不同点

3.Assessthe unique features of your product/service.

定位你产品的独特特征。

Once you identify how your product/service is different, you can begin your description. Emphasize the special features.

一旦你了产品/服务的独特性，你就可以制作产品描述了，其独特性。

Hit your selling points. Is your product easier to use, faster, smaller, cheaper?

找到你的销售点。你的产品容易使用，更快，更轻便，更便宜?

You know your company provides a product or service that's better than your competition. Now you're ready for the meatof your marketing plan. Your marketing budget includes:

你清楚公司的产品和服务都比对手出色。现在你为你的营销计划下成本了。

你的营销成本包括：

1.Advertising and promotional plan

广告和促销活动计划

2.Costs allotted for advertising and promotions

广告和促销活动的成本分配。

3.Advertising and promotional materials

广告和促销活动的材料。

4.List of advertising media to be used and an estimate of costs for each medium

好一张广告使用媒体的清单及费用。

You know how much you can spend now and just where you should spend it. You're ready to focus on your product's pricing strategy.

在计划好开支预算后，更要的是钱要用在的地方。接下来你就要将产品价格决策上了。

Write a brief description of your pricing techniques. Several elements can help you determine your pricing strategy:

将你的定价策略简要的记下来，几点可以帮助你决定定价策略：

1.Retail costing and pricing (for retail businesses only)

零售成本、价格(仅供零售商用)

2.Competitive position

竞争地位

3.Pricing below competition

低于竞争对手的定价

4.Price lining

内部价格

5.Multiplepricing (for service businesses only)

大批量的价格(仅供服务商用)

6.Service components

服务内容

7.Material costs

原材料成本

8.Labor costs

劳动成本

9.Overhead costs

管理费用

Overall, your marketing plan is designed to give you short- and long-term goals as well as a strategy to achieve those goals. Spend as much time as you need on your marketing plan.

毕竟，你的营销计划是让你明白的短期和长期，的战略计划。要多花来打造营销计划。

It's a hashing out process that's a lot like a child. It will only be successful if it's given a lot of time and attention.

就像家里有孩子一样，营销计划的整个过程很繁琐的。多花和精力才能。